The Niagara Guide network originated out discovery by founder Mark Kawabe that to find information about businesses and services in Niagara on the internet one had to navigate several confusing formats and presentations to find the information that you need making the task very time consuming. The Niagara Guide network is organized so that the user can find what they need, easily, in an easy to understand format.
The concept of The Niagara Guide network is not to think of it from the business’ point of view, but, rather the users’ point of view. Customers do not want to spend all day on the internet researching what they want to find by navigating to several different sites, getting confused as to what is what. They want to go to one place and find what they need without getting re directed all around the internet.
The average new customer that you are hoping to attract doesn’t know the name of your business or your web site’s name. Basically, they don’t know how to find you. They could go to a phone book, but, really that doesn’t tell much information about your business and the customer may or may not visit or call. The idea behind advertising on the Niagara Guide is that your business gets organized under categories that people are actually looking for. By special features built into the site, your company gets featured on a regular basis and with the information provided by you, the customer will be able to find your business and read all about you in one site, without being bounced around and confused.
It’s a busy world out there and most people don’t have a whole lot of time or patience to go through a lot of steps to find what they want. They look for the easy solution to their needs. The Niagara Guide Network makes it simple for the customers, one site, for everything you need to know about coming to/shopping in/doing business in Niagara.
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