The View from The Niagara Guide

General observations and musings on how we can make Niagara a better place.

Do people want the truth?

Mark Kawabe - Sunday, January 06, 2013

The more I experience, the less I believe people really, deep down, honestly want to know the truth.

As long as information fits the worldview of the person receiving it, that information will be perceived as  truth. That is why there are multiple truths: everyone has a unique perspective based on their own experiences.

One person has a great experience at a restaurant and it's their favourite. Another person gets sick after eating at the same restaurant, attributes the illness to food poisoning and tells everyone they can to stay away.

We are bombarded by advertising that tries to convince us we're not good enough or that our lives are lacking something or that we're going to die if we don't pop the newest pill.

Some people believe this. Others do not. Their truths differ based on their perspective and experience.

Even if you tell the truth, only some will believe it. Others may come to believe it if they change their perspective. Still others will never believe. That's fine, because that's the way it is.

That's why the internet is so wonderful for businesses. It allows people to collect information based on their worldview and their own perceived needs. As a business owner, it's important to remember this so you can keep your focus on the people who are open to needing or wanting your product. There's not much point promoting a butcher shop to vegans or a spiritual retreat to an atheist.

And that's the truth ; )


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